Blog Entry

Kyle Busch Led NASCAR Drivers in Securing TV Expo

Posted on: December 6, 2011 1:08 pm
Some facts for all the haters and lovers as well from Jayski:

Kyle Busch Led NASCAR Drivers in Securing TV Exposure for Sponsors:
#18-Kyle Busch's memorable 2011 NASCAR Sprint Cup Series campaign led to $68 million of television exposure for his sponsors, a figure higher than any other driver managed to generate this past season, and nearly $1.7 million more than Series Champion Tony Stewart. According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 27 seasons — Busch's sponsors as a group appeared for 27 hours, 23 minutes, 10 seconds (27:23:10) during live and replayed telecasts of the season's 36 points races. When also factoring in verbal mentions (292) of Busch's sponsors, the 12th-place driver amassed more than $68.3 million of in-broadcast exposure value for his backing brands.
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